Michelle C. Reiss, DBA, MBA

About Michelle C.

Dr. Reiss is an experienced marketing educator and academic leader with over 25 years of teaching at both the undergraduate and graduate level at Spalding University, where she currently serves as Chair of the School of Business. She is passionate about helping students connect marketing theory to real-world practice through active learning, case studies, and applied projects.

Her teaching spans a wide range of marketing topics, including consumer behavior, the scholarship of teaching, and dynamic pricing. Dr. Reiss believes marketing is both a daily influence in our lives and the foundation of successful businesses, and loves inspiring students to see its impact in both areas.

In addition to teaching and leadership, Dr. Reiss has published research in journals such as Psychology & Marketing, the Journal of Services Marketing, the Journal of Business Ethics, and the Journal of Applied Social Psychology. She brings private-sector experience as a market research analyst and as an emergency preparedness coordinator with the American Red Cross.

Dr. Reiss is actively engaged in service to the profession and community, serving on the Board of Commissioners for IACBE and on several advisory boards with JCPS.

Outside of work, she enjoys spending time with her daughter and husband, traveling, exploring music (Pearl Jam fan here!), fitness, shopping, and cheering on her hometown team—the New Orleans Saints.

Publications

• Notable Presentations and Publications:
• Song, H., Bauer, D., Richardson. K. and Reiss, M. (2024), Attitudes toward financial wealth: generation x, millennials, and generation z in the united states. Southeastern Institute for Operations Research and the Management Sciences.
• Chastain, M, Reiss, M.C. and Vetter, K. (2019), Houston we have a problem: Integrating outcomes, improvement, and strategic planning. SACSCOC Annual Conference.
• Bauer, D.L. & Reiss, M.C., (2019) Dynamic Pricing: Some Thoughts and Analysis, Journal of Accounting and Finance. 19 (3).
• Bauer, D.L. and Reiss, M.C. (2016), The efficient market hypothesis – a longitudinal analysis of the overreaction hypothesis in the concert ticket market. The International Academy of Business and Public Administration Disciplines.
• Reiss, M. (2013), Using alumni insights in curriculum development. Marketing Management
• Association Fall Educator’s Conference. Panel Discussion.
• Reiss, M. C. & Webster, C. (2004), An Examination of the Established Antecedents of Power
• in Purchase Decision Making: Married and Nontraditional Couples, Journal of Applied Social Psychology. 34 (9), 1825-1845.
• Reiss, M. C. & Webster, C. (2001), Do Established Antecedents
• of Purchase Decision-Making Power Apply to Contemporary Couples?, Psychology and Marketing. 18 (9), 951-972.
• Mitra, K., Reiss, M.C. & Capella, L.M. (1999), An Examination of Perceived
• Risk, Information Search and Behavioral Intentions in Search, Experience and Credence Services, Journal of Services Marketing, Volume 13 (1 and 2), 208-226.
• Reiss, M. C. & Mitra, K. (1998), The Effects of Individual Difference Factors on
• the Acceptability of Ethical and Unethical Workplace Behaviors, Journal of Business
• Ethics, Volume 17 (14), 1581-1593

Honors & Affiliations

• Board of Commissioners, IACBE
• SACSCOC Reviewer